As part of the Emirates NBA Cup, the NBA and Nike are partnering to host elite high school basketball games on one of the newest and biggest platforms in our sport, creating an impactful touchpoint with the next generation of players while continuing to advance on- and off-court player development.

Nike EYBL, the premier spring and summer youth basketball circuit comprised of top high school-age male and female players in the country, recently extended its programming to a year-round basis with the launch of EYBL Scholastic. The EYBL Scholastic Showcase enters its second year as a tentpole of the NBA’s partnership with Nike around EYBL. In 2025, the NBA expanded its coaching development efforts, hosting three clinics at Peach Jam in addition to monthly virtual seminars. 2025 also saw 20 Peach Jam games stream on the NBA App and enhanced off-court programming focused on life skills and leadership development, player health and wellness, and female coach recruitment and retention.