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Flash It Forward: Our Brown Boy Joy’s CEO Demetrius “Lil Dee” Maurice Davis, Jr. | NBA on TNT

Demetrius “Lil Dee” Maurice Davis, Jr. is the CEO of Our Brown Boy Joy, a plush doll line for young children of color. He started Our Brown Boy Joy with his mother, Luciana, in June 2020 to combat racial tensions in America & connect young boys with products that represent them. Shaq, D-Wade, T-Mac and…

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Demetrius “Lil Dee” Maurice Davis, Jr. is the CEO of Our Brown Boy Joy, a plush doll line for young children of color. He started Our Brown Boy Joy with his mother, Luciana, in June 2020 to combat racial tensions in America & connect young boys with products that represent them.

Shaq, D-Wade, T-Mac and Lefkoe learn more about “Lil Dee” and his business on this week’s edition of Flash It Forward.

Watch highlights from Inside the NBA with Shaq, Charles Barkley, Kenny Smith and Ernie Johnson and more!

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28 Comments

28 Comments

  1. Kagiso Motlanthe

    February 16, 2022 at 8:53 am

    Smart kid just can’t comprehend the scale of NBA players compared to him and his mom

  2. Lakers In 5

    February 16, 2022 at 9:07 am

    That’s what’s up

  3. Elizabeth Fabien

    February 16, 2022 at 9:28 am

    This just made my day! So inspiring!

  4. KingFlipMode84

    February 16, 2022 at 9:32 am

    So nobody gonna talk about how fine the momma was #melaninpoppin 🥰

  5. Felicia Moniq

    February 16, 2022 at 9:47 am

    To the few in the comment section who are saying this creates more racial tension, YOU are the one with the problem. When I was growing up in the 90s all the dolls were white with blonde hair. Now that dolls are of different skins tones, you find that racist?
    If this is racist then Barbie is racist.

    The doll is not exclusively for black kids, it just represents them.

    ACTUAL kids get toys of all skins tones no matter what race they are. You will see a white kid with a black doll or otherwise because kids haven’t learned the racism that YOU are trying to teach them yet. YOUR cynical view of life is the problem not this child.

    Lastly, I would kindly like to tell all of YOU to get a whole life to think that you TYPING a comment from your mom’s basement in your underwear is going to stop this kid and his mom from success.

    • Felicia Moniq

      February 16, 2022 at 9:50 am

      Toddler has perfect response for cashier

    • I'm Probably Your Dad

      February 16, 2022 at 10:18 am

      I’m black and I think it’s gross how much they push racial representation on children. It enforces the idea that people can’t identify with people outside their own race. 

      When I was a kid I loved the ninja turtles, not because I was a turtle who knew karate, but I identify with the characters personalities and choices.

      MLK said it best. Judge me based on the merit of my character not my skin tone.

    • SamRibz

      February 16, 2022 at 11:08 am

      @I’m Probably Your Dad I am a ninja turtle and I find this incredibly offensive…

  6. MrBlend

    February 16, 2022 at 9:57 am

    dude already a high value guy. Amazing!!

  7. I'm Probably Your Dad

    February 16, 2022 at 10:23 am

    I’m black and I think it’s gross how much they push racial representation on children. It enforces the idea that people can’t identify with people outside their own race.

    Also there is a bad precedent in our community where are own use “blackness” to ensure product sales. For example their are SOOO many blacked owned clothing companies that use blackness to sell low quality products and it’s sickening.

    When I was a kid I loved the ninja turtles, not because I was a turtle who knew karate, but I identify with the characters personalities and choices. 

    MLK said it best. Judge me based on the merit of my character not my skin tone.

  8. Darryl Wallace

    February 16, 2022 at 10:24 am

    This video was powerfully, and shout out to Shaq, T-Mac, and D-Wade for helping their business grow.

  9. I'm Probably Your Dad

    February 16, 2022 at 10:27 am

    To all the black people who think this is cool, how would you feel if a white kid came on to do the same thing.

    Im black and my sister had a bunch of black baby dolls and barbies in 2002, so any argument that dolls have always been white will immediately be ignored by me.

  10. Ben Henderson

    February 16, 2022 at 11:34 am

    That Zendussy 😩

  11. The J Family

    February 16, 2022 at 11:43 am

    Yo I’m just going to say if this was a white person trying to sell this toy the white community would never hear the end of it. But I do like the idea and I like where this is going but quit trying to put stuff out there named brown boy like tf name it a regular toy like deshaun the talkin toy or sum there so many other names u could have put out there be smart people!!!

  12. Darious Marshall

    February 16, 2022 at 12:28 pm

    Dope🔥💯✊🏾.

  13. Abe Yang

    February 16, 2022 at 1:14 pm

    This is amazing

  14. Krzysiek Stuttgart

    February 16, 2022 at 1:30 pm

    No better guy to prop this LGBT agenda than DWade. This is horrible, boys SHOULD NOT play with dolls!

  15. Casual Gaming & more by Kigama

    February 16, 2022 at 1:32 pm

    so powerful!

  16. Peter Rangani

    February 16, 2022 at 2:06 pm

    Love Shaq and Tmac. D Wade is boringgg

  17. Jay Jones

    February 16, 2022 at 3:36 pm

    What a thoughtful young man! Such a friendly, bright personality. Really great that the TNT crew have been shining a light on these young people doing great things

  18. Shaa Hebrew

    February 16, 2022 at 5:39 pm

    Tears to my eyes. This is beautiful man

  19. Roshan Amin

    February 16, 2022 at 6:42 pm

    The mom got nervous when they asked what he got her with the first pay check 👀 😂

  20. Jonga Life

    February 16, 2022 at 6:45 pm

    Good stuff, hope her mom teaches him that happiness is not only material and expensive things. Blessings 🙏

  21. Kyle Moss

    February 16, 2022 at 7:34 pm

    This is the most wholesome thing I’ve seen in a while

  22. Yousef Bazzi

    February 16, 2022 at 7:42 pm

    That pose with Tmac Shaq and Wade at the end going to be Lil Dee next IG pic 🔥

  23. Wanda Rodriguez

    February 16, 2022 at 7:48 pm

    God bless you and your family Lil Dee! 🙏

  24. Tev 901

    February 16, 2022 at 9:31 pm

    Mama got some big… Eyes

  25. G. Anthony

    February 16, 2022 at 10:01 pm

    I hope this gets more views

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